Rinkal’s associations with various development organizations brought her closer to numerous traditional communities and their craft. It gave her insight to both; the rich heritage of traditional arts and crafts as well as the challenges that the craftsmen face for preserving their crafts.
With the inherited entrepreneurial instinct, Prosperity was launched by Rinkal in October 2020; The brand embodies coming together of heritage, utility and cause in pottery products for everyday use. Her keen eye for aesthetics, her acquired capabilities and skills in Art History, her concern to protect the traditional craft forms culminated into an enterprising venture involving craftsmen at the grassroots and partnering with them. This has created a win-win situation for her venture as well as craftsmen who get a window and outlet for their efforts. Her efforts are focused towards developing products that are aesthetically sound, stimulating and affordable.